A/B Testing Without Waiting for Developers

OptiFlow gives growth marketers a visual drag-and-drop editor to create and launch A/B tests in minutes — no engineering tickets, no sprint queues. Powered by Bayesian statistics so you know exactly when you've won.

Start free — no credit card See how it works

< 15 min

Time to first live test

87%

Avg. stat. confidence

3.2×

Faster test velocity

4.8★

Chrome extension rating

app.optiflow.io/experiments

Active Experiments

+1 this week

Avg. Conversion Lift

7.4%

vs. baseline

Visitors Tracked

12.4K

this month

Tests Won

out of 11 total

ExperimentStatusLiftConfidence

Homepage H1 Copy Testrunning+12.4%87%

Pricing Page CTA Colorcompleted+6.8%95%

Onboarding Step 2 Formrunning+3.1%61%

Features

Everything growth teams need. Nothing they don't.

OptiFlow is purpose-built for marketers who move fast. We handle the statistics so you can focus on the experiments.

Chrome Extension

Visual No-Code Editor

Click any element on your live site and change text, colors, images, or visibility — all without touching code. Changes go live in seconds via CDN.

Bayesian Statistics Dashboard

See "Chance to Win", Expected Lift, and Credible Intervals in plain English. Stop guessing when your test is done — OptiFlow tells you.

No-code rules

Advanced Audience Targeting

Segment by device, geography, UTM source, browser language, or visitor type. Build precise audiences without a single line of JavaScript.

< 2 minutes setup

One-line Integration

Drop a single `<script>` tag into your site. Works with Webflow, Framer, WordPress, Shopify — anywhere you can add HTML.

Global Edge Network

Instant CDN Delivery

Variations are served via Cloudflare CDN with <50ms latency. Anti-flicker technology prevents content shift during page load.

Enterprise

Enterprise-Grade Security

SOC 2 compliant infrastructure, row-level security on all data, SAML SSO on Enterprise tier. Your visitors' data never leaves your control.

How It Works

From idea to live test in under 15 minutes

Our goal is to get you to “Aha!” as fast as possible. No dev handoffs, no approval cycles, no sprint planning.

Sign up & connect your site

Create your OptiFlow account in 30 seconds. Add a single `<script>` tag to your site's `<head>`. OptiFlow confirms the connection instantly.

Build your variation visually

Install the Chrome extension. Navigate to your page, click any element, and edit it live. Change headlines, button colors, hero images — no code.

Set your goal & audience

Define what "winning" means — a button click, a form submit, a page visit. Choose who sees the test: desktop users, Google traffic, new visitors.

Launch and watch the data

Hit "Start Test." OptiFlow splits traffic, tracks conversions, and runs Bayesian analysis in real time. Get a clear winner — usually within days, not weeks.

Pricing